In 2009, RAEN established itself as an independent brand in an industry dominated by massive conglomerates. Since then, they’ve successfully positioned themselves as high-quality and handmade, while also attainable. They approached us to bring that story to life as part of a digital refresh across key channels. This video—and its accompanying iterations—humanized the brand in a way its key competitors never could, revealed their unique production process, and featured stunning campaign visuals of key brand ambassadors all in one.