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No Brains No Headache

01.Client

Finn McGill

02.Term

3 Months

03.Scope

Content Direction 
Creative & Art Direction
Full-Service Post-Production

04.Project Overview

After a long season of stacking clips, Finn McGill approached us to turn his hard drives full of raw media into a polished product. We began by cutting selects to identify content opportunities. Then, with selects in hand, we mapped out a three-tiered Hero-Hub-Hygiene framework and began working on the edit and visual identity. The final product was an all A-clips short video accompanied by promo edits and single clips.
KP-Website-Finn-McGill-R3-Results-Optimized

Taking the Investment Further

The norm for most action sports athletes is to put all their effort into a single hero edit. While that’s a worthy action  on its own, it leaves much to be desired for both the audience and the post-production budget. We created a series of short promo edits and single clips to take Finn’s investment in content further. These acted as teasers in the lead up to launch and after launch to keep the eyeballs coming. 

Color Consistency

As is the case for many action sports athletes, their footage comes from a variety locations shot on a variety of cameras. We colored Finn’s footage to maximize dynamic range while also giving a slightly filtered look to add texture. So whether it's bright Mentawais or late evening Hawaii, the final output looks clean and considered. 

It's time to create
(according to plan).

Offices

San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed

Contact

General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved
#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved