Content Strategy Creative & Art Direction Photo & Video Production Full-Service Post-Production
As a world-renowned surfer, Coco Ho earned a reputation as one of the most stylish athletes in the water. In recent years, Coco transformed that effortless grace into a best-selling clothing line for Volcom. For the 2020/21 season, Volcom and Coco approached us to tell the story of what makes Coco—and her collection—so damn irresistible.
By the Numbers
Over three seasons, we produced video-first shoots to highlight key skus. Each shoot took place in a different landscape to highlight the versatility of the collection. All said and done, we delivered three hero videos, 14 cutdowns, nearly 250 unique video clips, and over 300 still frames.
Spring 2020: Our Heroine's Homeland
All good hero stories begin at home. For Spring 2020, we ventured to Oahu, Hawaii to capture Coco in her natural habitat. The calm, stunning beauty of the North Shore juxtaposed well against the bustling rumble of urban Honolulu—the perfect metaphor for the collection as it embodies the ultimate beach to city lifestyle.
Runway for Promotion
In the past, Volcom relied on a primary video and a handful of photos to promote Coco’s collection. We went into this project looking to turn that upside down. We shot everything 6k and experimented with shutter speeds and ISO to amplify the single clip and frame grab potential.
Fall/Holiday 2020: Into the Unknown
As the seasons change, so too does Coco. For Fall/Holiday 2020, we took Coco out of her comfort zone and into the towering scenery of California’s Sequoias. This extreme change represented her mental shift as well as the collections change to more layers and natural tones.
Expanding into Reels
Throughout the course of any project, platforms can change—and in the case of Fall 2020, we found ourselves looking to explore Instagram Reels. This new format emphasizes vertical video, short-form storytelling, and is relatively optimized for sound on.
“KP overdelivered on beautiful content that brought our GTM strategy to life on all digital platforms.”
To conclude our three-season rollout, Coco ventured into the depths of the California desert. Sparse landscapes. Stunning sunsets. Glimmering light. And Coco in all her favorite staples of the collection. This was paired with a longer-form primary video to give Coco more space to tell her story and that of the collection.