The Spirit

01.Client

Beagans 1806
LeVecke

02.Term

2 Months

03.Scope

Content Direction
Creative & Art Direction
Copywriting
Video Production
VO Casting & Record
Full-Service Post-Production

04.Project Objectives

1) Communicate that Beagans 1806 is perfect to enjoy anytime, anyplace, and with anyone.

2) Communicate that Beagans 1806 recreates the experience of a premium, craft cocktail at home.

3) Unite key brand attributes with lifestyle visuals that feel aspirational, hopeful, and resilient.

Messaging the Moment

Fueled by stay-at-home orders, people found themselves wanting the experience of a premium, craft cocktail without the mixologist. We crafted a brand message that was timeless to Beagans 1806's positioning while also functioning as an ode to the now.

Identifying What Matters

We began by distilling Beagans 1806 core brand attributes. These timeless brand attributes provided a foundation for crafting a timely yet evergreen message. 

Spirit-Based

Each flavor pairs a premium spirit base with high quality mix-in ingredients.

Ready-to-Drink

While many canned cocktails are low ABV or require mixing, each can is full-strength and ready-to-drink. 

American-Made

Made at a world-class distillery in the heart of Southern California and family owned since 1950.

Creating True Colors

Each flavor has a unique colorway to differentiate it within the full offering. For color correction, we accentuated these colors and their surrounding environment to amplify that distinctiveness. 

—Peter Russell
LeVecke Wine, Beer & Spirits

It's time to create
(according to plan).