The Spirit

02.Term

2 Months

03.Scope

Content Direction
Creative & Art Direction
Copywriting
Video Production
VO Casting & Record

Full-Service Post-Production

04.Project Objectives

1) Communicate that Beagans 1806 is perfect to enjoy anytime, anyplace, and with anyone.

2) Communicate that Beagans 1806 recreates the experience of a premium, craft cocktail at home.

3) Unite key brand attributes with lifestyle visuals that feel aspirational, hopeful, and resilient.

Messaging the Moment

Fueled by stay-at-home orders, people found themselves wanting the experience of a premium, craft cocktail without the mixologist. We crafted a brand message that was timeless to Beagans 1806's positioning while also functioning as an ode to the now.

Identifying What Matters

We began by distilling Beagans 1806 core brand attributes. These timeless brand attributes provided a foundation for crafting a timely yet evergreen message. 
01-Beagans1806-TheSpirit-Script.00_00_51_14.Still004
Spirit-Based
Each flavor pairs a premium spirit base with high quality mix-in ingredients.
01-Beagans1806-TheSpirit-Script.00_00_38_18.Still005
Ready-to-Drink
While many canned cocktails are low ABV or require mixing, each can is full-strength and ready-to-drink. 
01-Beagans1806-TheSpirit-Script.00_00_49_04.Still003
American-Made
Made at a world-class distillery in the heart of Southern California and family owned since 1950.

Creating True Colors

Each flavor has a unique colorway to differentiate it within the full offering. For color correction, we accentuated these colors and their surrounding environment to amplify that distinctiveness. 

KuenyPearson creates a final product that impresses every time.”

KuenyPearson creates a final product that impresses every time.”

KuenyPearson creates a final product that impresses every time.”

KuenyPearson creates a final product that impresses every time.”

KuenyPearson creates a final product that impresses every time.”

Beagans-Mockup-LaptopPhone-R3

It's time to create
(according to plan).

Offices

San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed
Offices
San Diego —
528 S Coast Hwy Ste 205
Oceanside, CA 92054

New York —
Location Undisclosed

Contact

General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577
Contact
General + Careers —
info@kuenypearson.com

Phone —
+1.760.459.4577

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved
#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved

#InvestInContent

© 2021 KUENYPEARSON LLC

All Rights Reserved